Roku Will Now Work With Nielsen To Track Cross-Media Viewership Published on October 01, 2022 at 04:30AM Today, Nielsen announced that Roku plans to enable four-screen measurement across desktop, mobile, connected TV and traditional TV. This is the first time Roku will use the digital methodology, Nielsen One, the data measurement firm's cross-media measurement tool, which launches in December. TechCrunch reports: With Nielsen's forthcoming tool, the firm claims that the company is on track to provide a consistent and comparable cross-media solution. Nielsen also claims that, with Nielsen One, marketers running ads with Roku are guaranteed duplicate copies of repeating data are eliminated. "Marketers can now better evaluate CTV inventory's unique reach and frequency in conjunction with their entire Roku buy in a comparable and comprehensive manner, and advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.
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