Online Bot Traffic Will Exceed Human Traffic By 2027, Cloudflare CEO Says Published on 2026-03-19T23:00:00Z Cloudflare's CEO predicts AI-driven bot traffic will surpass human internet traffic by 2027, as AI agents generate vastly more web requests than people. "If a human were doing a task -- let's say you were shopping for a digital camera -- and you might go to five websites. Your agent or the bot that's doing that will often go to 1,000 times the number of sites that an actual human would visit," Cloudflare CEO Matthew Prince said in an interview at SXSW this week. "So it might go to 5,000 sites. And that's real traffic, and that's real load, which everyone is having to deal with and take into account." TechCrunch reports: Before the generative AI era, the internet was only about 20% bot traffic, with Google's web crawler being the largest, according to Prince, whose infrastructure and security company is used by one-fifth of all website...
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