Gen Z and Millennials are Buying CDs - Though Half Don't Have CD Players Published on 2026-07-18T19:50:00Z "Approximately half of Gen Z and millennials who have purchased a CD do not own a CD player," according to midyear sales statistics from entertainment data company Luminate. It's driven in part by "collection building", according to their report [PDF]: The CD has been recontextualized from a functional audio format into an affordable collectible. This behavior underscores that for younger generations, the act of buying physical music is as much about aesthetic ownership and direct financial support for the artist as it is listening to the music on the product itself "Among artists who had a direct impact on the resurgence of CDs, K-Pop icons BTS' 10th studio album, ARIRANG, was a big seller," Vice points out in their report on the new data. "However, Luminate also found that, beyond K-Pop's overall influence, CD sales still...
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