Apple Partners With Klarna To Offer iPhones, Macs On a Subscription Basis
Published on 2026-07-22T20:00:00Z
Apple is reportedly launching a Klarna financing deal that will let U.S. customers spread the cost of devices over up to three years, pushing the company closer to a hardware-as-a-service model. "The only thing you don't get under the new arrangement is AppleCare, for which you'll allegedly need to pay extra," notes Computerworld. From the report: The introduction of the scheme gives consumers a way to purchase the company's popular high-end devices when they are introduced -- no doubt,at higher cost -- this fall. [...] A combination of changed customer habits and external threat means the stars are now aligned for hardware-as-a-service models. "Reframing a device as a low monthly payment protects that [upgrade] cadence and allows Apple to start marketing their products as device-as-a-service to consumers, which no other vendor was ever able to do," [IDC analyst Francisco Jeronimo] wrote to me. There is a one-more-thing aspect to this: the products are effectively being leased, a new approach that will give Apple a stronger grip on EOL devices, helping it grab more of them for refurbishment, resale, and recycling. Over time, this will give the company a much stronger grip on the lucrative second-user market that exists around Apple equipment, even while for almost every consumer product we find the life we want is something we can rent, but probably can't afford to own. The other solid reason to take a partnership approach is risk management. Apple had intended to develop its own buy-now, pay-later scheme via Apple Pay Later, but abandoned that plan as it became riskier with rising bank rates. "Also, by backing the program with Klarna rather than reviving the in-house subscription plan it shelved in 2024, Apple captures the demand upside without taking the credit risk onto its own balance sheet," Jeronimo said. "Apple Upgrade lands at precisely the moment Apple needs it," Jeronimo wrote in a note seen by Computerworld. "Having just pushed Mac and iPad prices up on the back of the memory shortage, with iPhone increases widely expected in September -- as well as the new iPhone foldable expected at $2,500 -- Apple's real risk is that rising prices even further can impact the upgrade cycle."
Published on 2026-07-22T20:00:00Z
Apple is reportedly launching a Klarna financing deal that will let U.S. customers spread the cost of devices over up to three years, pushing the company closer to a hardware-as-a-service model. "The only thing you don't get under the new arrangement is AppleCare, for which you'll allegedly need to pay extra," notes Computerworld. From the report: The introduction of the scheme gives consumers a way to purchase the company's popular high-end devices when they are introduced -- no doubt,at higher cost -- this fall. [...] A combination of changed customer habits and external threat means the stars are now aligned for hardware-as-a-service models. "Reframing a device as a low monthly payment protects that [upgrade] cadence and allows Apple to start marketing their products as device-as-a-service to consumers, which no other vendor was ever able to do," [IDC analyst Francisco Jeronimo] wrote to me. There is a one-more-thing aspect to this: the products are effectively being leased, a new approach that will give Apple a stronger grip on EOL devices, helping it grab more of them for refurbishment, resale, and recycling. Over time, this will give the company a much stronger grip on the lucrative second-user market that exists around Apple equipment, even while for almost every consumer product we find the life we want is something we can rent, but probably can't afford to own. The other solid reason to take a partnership approach is risk management. Apple had intended to develop its own buy-now, pay-later scheme via Apple Pay Later, but abandoned that plan as it became riskier with rising bank rates. "Also, by backing the program with Klarna rather than reviving the in-house subscription plan it shelved in 2024, Apple captures the demand upside without taking the credit risk onto its own balance sheet," Jeronimo said. "Apple Upgrade lands at precisely the moment Apple needs it," Jeronimo wrote in a note seen by Computerworld. "Having just pushed Mac and iPad prices up on the back of the memory shortage, with iPhone increases widely expected in September -- as well as the new iPhone foldable expected at $2,500 -- Apple's real risk is that rising prices even further can impact the upgrade cycle."
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