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Slashdot: Amazon Cracks Down On Use of AI Images By Sellers

Amazon Cracks Down On Use of AI Images By Sellers
Published on 2026-07-25T20:00:00Z
CNBC reports: Amazon is requiring that third-party sellers label any product images or videos that contain "AI-generated people" after New York recently passed a law mandating greater transparency around "synthetic performers" in ads... The policy directs sellers to tag images [and videos or other graphics on listing pages] with specific metadata keywords before they're uploaded. "Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people," Amazon wrote in the announcement [clarifying that the requirement doesn't apply to content featuring TV/video game/movie characters or content including real people, even if they've been altered using AI]. The company said it will "add an indicator" to listings on its website, informing consumers that images or other content feature AI-generated people, "where applicable." It's unclear what criteria Amazon will apply when deciding when to display the label to shoppers... Amazon has embraced AI internally and it's increasingly infusing the technology across its portfolio. The company has optimized listing titles and details so they're more likely to be spotted by AI systems, invested in a recently rebranded assistant called Alexa for Shopping, and launched a feature that injects AI-generated [images of] products into its search bar in real time based on user queries. More Amazon third-party sellers are using AI to generate text, images and other content for their listings, partly by using the company's tools. Outside sellers account for more than 60% of goods sold on Amazon, the article points out. It adds that there's currently no nationwide U.S. law requiring companies to disclose AI-generated advertising content, it adds — but YouTube, Meta, Pinterest, and TikTok have already added labels for AI-generated content. And a new California law also requires large AI providers to embed watermarks in AI-generated images, video and other content...

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