AI Now Helps Manage 16% of America's Apartments
Published on February 23, 2026 at 12:04AM
Imagine a 280-unit apartment complex offering no on-site leasing office with a human agent for questions. "Instead, the entire process has been outsourced to AI..." reports SFGate, "from touring to signing the lease to completing management tasks once you actually move in." Now imagine it's far more than just one apartment complex... At two other Jack London Square apartment buildings, my initial interactions were also with a robot. At the Allegro, my fiance and I entered the leasing office for our tour and asked for "Grace P," the leasing agent who had emailed us. "Oh, that's just our AI assistant," the woman at the front desk told us... At Aqua Via, another towering apartment complex across the street, I emailed back and forth with a very helpful and polite "Sofia M." My pal Sofia seemed so human-like in her responses that I did not realize she was AI until I looked a little closer at a text she'd sent me. "Msgs may be AI or human generated...." [S]he continued to text me for weeks after I'd moved on, trying to win me back. When I looked at the fine print, I realized both of these complexes were using EliseAI, a leading AI housing startup that claims to be involved in managing 1 in 6 apartments in the U.S... [50 corporate landlords have funded a VC named RET Ventures to invest in and deploy rental-automating AI, and SFGate's reporter spoke to partner Christopher Yip.] According to Yip, AI is common in large apartment complexes not just in the tech-centric Bay Area, but across the entire country. It all kicked off at the onset of the COVID-19 pandemic in 2020, he said, when contactless, self-guided apartment tours and completely virtual tours where people rented apartments sight unseen became commonplace. Technology's infiltration into the renting process has only grown deeper in the years since, Yip said, mirroring how pervasive AI has become in many other facets of our lives. "From an industry perspective, it's really about meeting the renter where they are," Yip said. He pointed to how many renters now prefer to interact through text and email, and want to tour apartments at their convenience — say, at 7 p.m. after work, when a typical leasing office might be closed. The latest updates in technology not only allow you to take a self-guided tour with AI unlocking the door for you, but also to ask AI questions by conversing with voice AI as you wander through the kitchen and bedroom at your leisure. And while a human leasing agent might ghost you for days or weeks at a time, AI responds almost instantly — EliseAI typically responds within 30 seconds, [said Fran Loftus, chief experience officer at EliseAI]... [I]n some scenarios, the goal does seem to be to eliminate humans entirely. "We do have long-term plans of building fully autonomous buildings," Loftus said.... "We think there's a time and a place for that, depending on the type of property. But really right now, it's about helping with this crazy turnover in this industry." The reporter says they missed the human touch, since "The second AI was involved, the interaction felt cold. When a human couldn't even be bothered to show up to give me a tour, my trust evaporated." But they conclude that in the years ahead, human landlords offering tours "will probably go the way of landlines and VCRs."
Published on February 23, 2026 at 12:04AM
Imagine a 280-unit apartment complex offering no on-site leasing office with a human agent for questions. "Instead, the entire process has been outsourced to AI..." reports SFGate, "from touring to signing the lease to completing management tasks once you actually move in." Now imagine it's far more than just one apartment complex... At two other Jack London Square apartment buildings, my initial interactions were also with a robot. At the Allegro, my fiance and I entered the leasing office for our tour and asked for "Grace P," the leasing agent who had emailed us. "Oh, that's just our AI assistant," the woman at the front desk told us... At Aqua Via, another towering apartment complex across the street, I emailed back and forth with a very helpful and polite "Sofia M." My pal Sofia seemed so human-like in her responses that I did not realize she was AI until I looked a little closer at a text she'd sent me. "Msgs may be AI or human generated...." [S]he continued to text me for weeks after I'd moved on, trying to win me back. When I looked at the fine print, I realized both of these complexes were using EliseAI, a leading AI housing startup that claims to be involved in managing 1 in 6 apartments in the U.S... [50 corporate landlords have funded a VC named RET Ventures to invest in and deploy rental-automating AI, and SFGate's reporter spoke to partner Christopher Yip.] According to Yip, AI is common in large apartment complexes not just in the tech-centric Bay Area, but across the entire country. It all kicked off at the onset of the COVID-19 pandemic in 2020, he said, when contactless, self-guided apartment tours and completely virtual tours where people rented apartments sight unseen became commonplace. Technology's infiltration into the renting process has only grown deeper in the years since, Yip said, mirroring how pervasive AI has become in many other facets of our lives. "From an industry perspective, it's really about meeting the renter where they are," Yip said. He pointed to how many renters now prefer to interact through text and email, and want to tour apartments at their convenience — say, at 7 p.m. after work, when a typical leasing office might be closed. The latest updates in technology not only allow you to take a self-guided tour with AI unlocking the door for you, but also to ask AI questions by conversing with voice AI as you wander through the kitchen and bedroom at your leisure. And while a human leasing agent might ghost you for days or weeks at a time, AI responds almost instantly — EliseAI typically responds within 30 seconds, [said Fran Loftus, chief experience officer at EliseAI]... [I]n some scenarios, the goal does seem to be to eliminate humans entirely. "We do have long-term plans of building fully autonomous buildings," Loftus said.... "We think there's a time and a place for that, depending on the type of property. But really right now, it's about helping with this crazy turnover in this industry." The reporter says they missed the human touch, since "The second AI was involved, the interaction felt cold. When a human couldn't even be bothered to show up to give me a tour, my trust evaporated." But they conclude that in the years ahead, human landlords offering tours "will probably go the way of landlines and VCRs."
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