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Slashdot: Apple Switches to Build-to-Order Systems on Its Web Site

Apple Switches to Build-to-Order Systems on Its Web Site
Published on February 01, 2026 at 03:04AM
"Apple has gone for a choose-your-own-adventure when shopping for a new Mac," writes long-time Slashdot reader esarjeant. Macworld explains: Apple has shifted from selling pre-configured Mac models to a fully customizable build-to-order system on its website, allowing customers to select display size, chip, memory, and storage options... This change emphasizes building a machine within budget rather than choosing from set configurations, potentially preparing for future CPU/GPU core selection with M5 chips. Third-party retailers like Amazon and Best Buy are expected to continue offering standard configurations for customers preferring traditional purchasing methods... Apple is rumored to offer the ability to customize CPU and GPU cores with the upcoming launch of the M5 Pro and M5 Max MacBook Pro models, so this new system could pave the way for more build-to-order options. It could also be a way to âoehideâ smaller price increases as memory and other component costs rise throughout 2026.

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