VPN Downloads Surge in UK as New Age-Verification Rules Take Effect
Published on July 28, 2025 at 01:29AM
Proton VPN reported a 1,400 percent hourly increase in signups over its baseline Friday — the day the UK's age verification law went into effect. For UK users, "apps with explicit content must now verify visitors' ages via methods such as facial recognition and banking info," notes Mashable: Proton VPN previously documented a 1,000 percent surge in new subscribers in June after Pornhub left France, its second-biggest market, amid the enactment of an age verification law there... A Proton VPN spokesperson told Mashable that it saw an increase in new subscribers right away at midnight Friday, then again at 9 a.m. BST. The company anticipates further surges over the weekend, they added. "This clearly shows that adults are concerned about the impact universal age verification laws will have on their privacy," the spokesperson said... Search interest for the term "Proton VPN" also saw a seven-day spike in the UK around 2 a.m. BST Friday, according to a Google Trends chart. The Financial Times notes that VPN apps "made up half of the top 10 most popular free apps on the UK's App Store for iOS this weekend, according to Apple's rankings." Proton VPN leapfrogged ChatGPT to become the top free app in the UK, according to Apple's daily App Store charts, with similar services from developers Super Unlimited and Nord Security also rising over the weekend... Data from Google Trends also shows a significant increase in search queries for VPNs in the UK this weekend, with up to 10 times more people looking for VPNs at peak times... "This is what happens when people who haven't got a clue about technology pass legislation," Anthony Rose, a UK-based tech entrepreneur who helped to create BBC iPlayer, the corporation's streaming service, said in a social media post. Rose said it took "less than five minutes to install a VPN" and that British people had become familiar with using them to access the iPlayer outside the UK. "That's the beauty of VPNs. You can be anywhere you like, and anytime a government comes up with stupid legislation like this, you just turn on your VPN and outwit them," he added... Online platforms found in breach of the new UK rules face penalties of up to £18mn or 10 per ent of global turnover, whichever is greater... However, opposition to the new rules has grown in recent days. A petition submitted through the UK parliament website demanding that the Online Safety Act be repealed has attracted more than 270,000 signatures, with the vast majority submitted in the past week. Ministers must respond to a petition, and parliament has to consider its topic for a debate, if signatures surpass 100,000. X, Reddit and TikTok have also "introduced new 'age assurance' systems and controls for UK users," according to the article. But Mashable summarizes the situation succinctly. "Initial research shows that VPNs make age verification laws in the U.S. and abroad tricky to enforce in practice."
Published on July 28, 2025 at 01:29AM
Proton VPN reported a 1,400 percent hourly increase in signups over its baseline Friday — the day the UK's age verification law went into effect. For UK users, "apps with explicit content must now verify visitors' ages via methods such as facial recognition and banking info," notes Mashable: Proton VPN previously documented a 1,000 percent surge in new subscribers in June after Pornhub left France, its second-biggest market, amid the enactment of an age verification law there... A Proton VPN spokesperson told Mashable that it saw an increase in new subscribers right away at midnight Friday, then again at 9 a.m. BST. The company anticipates further surges over the weekend, they added. "This clearly shows that adults are concerned about the impact universal age verification laws will have on their privacy," the spokesperson said... Search interest for the term "Proton VPN" also saw a seven-day spike in the UK around 2 a.m. BST Friday, according to a Google Trends chart. The Financial Times notes that VPN apps "made up half of the top 10 most popular free apps on the UK's App Store for iOS this weekend, according to Apple's rankings." Proton VPN leapfrogged ChatGPT to become the top free app in the UK, according to Apple's daily App Store charts, with similar services from developers Super Unlimited and Nord Security also rising over the weekend... Data from Google Trends also shows a significant increase in search queries for VPNs in the UK this weekend, with up to 10 times more people looking for VPNs at peak times... "This is what happens when people who haven't got a clue about technology pass legislation," Anthony Rose, a UK-based tech entrepreneur who helped to create BBC iPlayer, the corporation's streaming service, said in a social media post. Rose said it took "less than five minutes to install a VPN" and that British people had become familiar with using them to access the iPlayer outside the UK. "That's the beauty of VPNs. You can be anywhere you like, and anytime a government comes up with stupid legislation like this, you just turn on your VPN and outwit them," he added... Online platforms found in breach of the new UK rules face penalties of up to £18mn or 10 per ent of global turnover, whichever is greater... However, opposition to the new rules has grown in recent days. A petition submitted through the UK parliament website demanding that the Online Safety Act be repealed has attracted more than 270,000 signatures, with the vast majority submitted in the past week. Ministers must respond to a petition, and parliament has to consider its topic for a debate, if signatures surpass 100,000. X, Reddit and TikTok have also "introduced new 'age assurance' systems and controls for UK users," according to the article. But Mashable summarizes the situation succinctly. "Initial research shows that VPNs make age verification laws in the U.S. and abroad tricky to enforce in practice."
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