Nike-owned NFT Wearables Startup RTFKT is Winding Down
Published on December 03, 2024 at 05:01AM
RTFKT, the NFT project most known for its attempt at making "digital shoes" a thing, is shutting down, according to a statement on Monday. From a report: The project, acquired by athletic wear juggernaut Nike in 2021 for an undisclosed sum, plans to fully unwind by the end of January, though its Ethereum-based tokens will remain accessible. Launched in 2020 amid the beginnings of the mania around NFTs and the metaverse, RTFKT quickly garnered a reputation as a fast-moving startup. It spun up "drops" with brands, including Nike, and collaborated with the likes of sneaker designer Jeff Staple and Japanese artist Takashi Murakami.
Published on December 03, 2024 at 05:01AM
RTFKT, the NFT project most known for its attempt at making "digital shoes" a thing, is shutting down, according to a statement on Monday. From a report: The project, acquired by athletic wear juggernaut Nike in 2021 for an undisclosed sum, plans to fully unwind by the end of January, though its Ethereum-based tokens will remain accessible. Launched in 2020 amid the beginnings of the mania around NFTs and the metaverse, RTFKT quickly garnered a reputation as a fast-moving startup. It spun up "drops" with brands, including Nike, and collaborated with the likes of sneaker designer Jeff Staple and Japanese artist Takashi Murakami.
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