The Majority of Gen Z Describe Themselves as Video Content Creators
Published on June 29, 2024 at 12:10AM
For the first two decades of the social internet, lurkers ruled. Among Gen Z, they're in the minority, according to survey data from YouTube. From a report: Tech industry insiders used to cite a rule of thumb stating that only one in ten of an online community's users generally post new content, with the masses logging on only to consume images, video or other updates. Now younger generations are flipping that divide, a survey by the video platform said. YouTube found that 65 percent of Gen Z, which it defined as people between the ages of 14 and 24, describe themselves as video content creators -- making lurkers a minority. The finding came from responses from 350 members of Gen Z in the U.S., out of a wider survey that asked thousands of people about how they spend time online, including whether they consider themselves video creators. YouTube did the survey in partnership with research firm SmithGeiger, as part of its annual report on trends on the platform. YouTube's report says that after watching videos online, many members of Gen Z respond with videos of their own, uploading their own commentary, reaction videos, deep dives into content posted by others and more. This kind of interaction often develops in response to videos on pop culture topics such as "RuPaul's Drag Race" or the Fallout video game series. Fan-created content can win more watch time than the original source material, the report says.
Published on June 29, 2024 at 12:10AM
For the first two decades of the social internet, lurkers ruled. Among Gen Z, they're in the minority, according to survey data from YouTube. From a report: Tech industry insiders used to cite a rule of thumb stating that only one in ten of an online community's users generally post new content, with the masses logging on only to consume images, video or other updates. Now younger generations are flipping that divide, a survey by the video platform said. YouTube found that 65 percent of Gen Z, which it defined as people between the ages of 14 and 24, describe themselves as video content creators -- making lurkers a minority. The finding came from responses from 350 members of Gen Z in the U.S., out of a wider survey that asked thousands of people about how they spend time online, including whether they consider themselves video creators. YouTube did the survey in partnership with research firm SmithGeiger, as part of its annual report on trends on the platform. YouTube's report says that after watching videos online, many members of Gen Z respond with videos of their own, uploading their own commentary, reaction videos, deep dives into content posted by others and more. This kind of interaction often develops in response to videos on pop culture topics such as "RuPaul's Drag Race" or the Fallout video game series. Fan-created content can win more watch time than the original source material, the report says.
Read more of this story at Slashdot.
Comments
Post a Comment