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Slashdot: 'I Was an App Store Games Editor - That's How I Know Apple Doesn't Care About Games'

'I Was an App Store Games Editor - That's How I Know Apple Doesn't Care About Games'
Published on February 28, 2023 at 12:10AM
Apple has taken billions from game developers but failed to reinvest it, leaving the App Store a confusing mess for mobile gamers, writes Neil Long, former App Store editor. The Guardian: Late last year, the developer of indie hit Vampire Survivors said it had to rush-release a mobile edition to stem the flow of App Store clones and copycats. Recently a fake ChatGPT app made it through app review and quickly climbed the charts before someone noticed and pulled it from sale. It's not good enough. Apple could have reinvested a greater fraction of the billions it has earned from mobile games to make the App Store a good place to find fun, interesting games to fit your tastes. But it hasn't, and today the App Store is a confusing mess, recently made even worse with the addition of ad slots in search, on the front page and even on the product pages themselves. Search is still terrible, too. Game developers search in vain for their own games on launch day, eventually finding them -- having searched for the exact title -- under a slew of other guff. Mobile games get a bumpy ride from some folks -- this esteemed publication included -- for lots of reasons. [...] However, finding the good stuff is hard. Apple -- and indeed Google's Play store -- opened the floodgates to developers without really making sure that what's out there is up to standard. It's a wild west. Happily things may be about to change -- including that 30% commission on all in-app purchases. After a bruising US court battle between Apple and Epic Games over alleged monopolistic practices, government bodies in the UK, EU, US, Japan and elsewhere are examining Apple and Google's "effective duopoly" over what we see, do and play on our phones.

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