Skip to main content

Slashdot: Researchers Find Amazon Uses Alexa Voice Data To Target You With Ads

Researchers Find Amazon Uses Alexa Voice Data To Target You With Ads
Published on April 30, 2022 at 03:32AM
A report released last week contends that Amazon uses voice data from its Echo devices to serve targeted ads on its own platforms and the web. The Verge reports: he report, produced by researchers affiliated with the University of Washington, UC Davis, UC Irvine, and Northeastern University, said the ways Amazon does this is inconsistent with its privacy policies. Titled, "Your Echos are Heard: Tracking, Profiling, and Ad Targeting in the Amazon Smart Speaker Ecosystem," the report concludes that Amazon and third parties (including advertising and tracking services) collect data from your interactions with Alexa through Echo smart speakers and share it with as many as 41 advertising partners. That data is then used to "infer user interests" and "serve targeted ads on-platform (Echo devices) as well as off-platform (web)." It also concludes that this type of data is in hot demand, leading to "30X higher ad bids from advertisers." Amazon confirmed to The Verge that it does use voice data from Alexa interactions to inform relevant ads shown on Amazon or other sites where Amazon places ads. "Similar to what you'd experience if you made a purchase on Amazon.com or requested a song through Amazon Music, if you ask Alexa to order paper towels or to play a song on Amazon Music, the record of that purchase or song play may inform relevant ads shown on Amazon or other sites where Amazon places ads." Amazon spokesperson Lauren Raemhild said in an email. The company also confirmed there are targeted ads on its smart speakers. "Customers may receive interest-based ads when they use ad-supported premium content -- like music, radio or news streams," said Raemhild, pointing out that this is the same experience if they engaged with that content on other channels. She went on to say that Amazon does not share voice recordings with developers. "Developers get the information necessary to fulfill your requests within their skills, such as answers when you play a trivia skill, or the name of the song you want to play," she said. "We do not share our customers' personal information to third-party skills without the customer's consent." Amazon allows Alexa users to opt out of ad targeting as well (see sidebar). "Many of the conclusions in this research are based on inaccurate inferences or speculation by the authors, and do not accurately reflect how Alexa works," added Raemhild. "We are not in the business of selling our customers' personal information and we do not share Alexa requests with advertising networks."

Read more of this story at Slashdot.

Labels:

Comments

Post a Comment

Popular posts from this blog

Slashdot: US Plans $825 Million Investment For New York Semiconductor R&D Facility

US Plans $825 Million Investment For New York Semiconductor R&D Facility Published on November 02, 2024 at 03:00AM The Biden administration is investing $825 million in a new semiconductor research and development facility in Albany, New York. Reuters reports: The New York facility will be expected to drive innovation in EUV technology, a complex process necessary to make semiconductors, the U.S. Department of Commerce and Natcast, operator of the National Semiconductor Technology Center (NTSC) said. The launch of the facility "represents a key milestone in ensuring the United States remains a global leader in innovation and semiconductor research and development," Commerce Secretary Gina Raimondo said. From the U.S. Department of Commerce press release: EUV Lithography is essential for manufacturing smaller, faster, and more efficient microchips. As the semiconductor industry pushes the limits of Moore's Law, EUV lithography has emerged as a critical technology to ...
Post a Comment
Read more

Slashdot: AT&T, T-Mobile Prep First RedCap 5G IoT Devices

AT&T, T-Mobile Prep First RedCap 5G IoT Devices Published on October 15, 2024 at 03:20AM The first 5G Internet of Things (IoT) devices are launching soon. According to Fierce Wireless, T-Mobile plans to launch its first RedCap devices by the end of the year, while AT&T's devices are expected sometime in 2025. From the report: All of this should pave the way for higher performance 5G gadgets to make an impact in the world of IoT. RedCap, which stands for reduced capabilities, was introduced as part of the 3GPP's Release 17 5G standard, which was completed -- or frozen in 3GPP terms -- in mid-2022. The specification, which is also called NR-Light, is the first 5G-specific spec for IoT. RedCap promises to offer data transfer speeds of between 30 Mbps to 80 Mbps. The RedCap spec greatly reduces the bandwidth needed for 5G, allowing the signal to run in a 20 MHz channel rather than the 100 MHz channel required for full scale 5G communications. Read more of this story at...
Post a Comment
Read more

Slashdot: Texas A&M University Tops Nation in Engineering Research Expenditures

Texas A&M University Tops Nation in Engineering Research Expenditures Published on June 19, 2024 at 12:50AM An anonymous reader shares a report: Texas A&M University held the largest engineering research portfolio of any academic institution in the country last year, nearing half a billion dollars and surpassing Massachusetts Institute of Technology for the top spot, according to U.S. News & World Report. The state flagship's College of Engineering recorded $444.7 million in research expenditures in the 2023 fiscal year, university officials said. A mix of federal, state and private grants funds those efforts, so more expenditures means more partnerships and a larger engineering footprint than ever, Texas A&M University System Chancellor John Sharp said. "An awful lot of people in Washington, a lot of people in Austin, a lot of people in the private sector now rely on Texas A&M to do their engineering research," Sharp said. "Of all the places in...
Post a Comment
Read more