Apple's and Microsoft's 2019 Holiday Ads: Naughty Or Nice?
Published on December 01, 2019 at 08:04AM
Long-time Slashdot reader theodp writes: In Apple's 2019 holiday ad The Surprise (YouTube, 11.8M views), the reveal at the end is that two young girls thought to have been frittering away time on their iPads have been making an unforgettable, heartwarming tribute to their recently passed grandmother that brings tears to their grandpa's eyes. "This is a master class in comfy reassurance commercialism," writes Fast Company's Jeff Beer. "It's something we see all the time in advertising, where a product of convenience pitches itself as a problem-solver, simultaneously making you feel less guilty for needing it. Better meals. A cool, organized house. A clean house. Screen time. The emotional journey from haggard travel to family loss to inspirational kids, all set to the soundtrack from perhaps the most tear-inducing scene Pixar ever made? It's a sentimental super weapon." And in Microsoft's holiday spot Lucy & the Reindeer (YouTube, 66K views), 6-year-old Lucy marches outside and uses her Mom's Surface and Microsoft Translator to question Santa's reindeer ("How do you guys fly? What does Santa do in the summer?") after seeing how Microsoft's Cloud solution enabled her Mom to close a big deal with her Japanese clients without having to understand a word of their language. So, do the Apple and Microsoft holiday ads appeal to your sentimental or cynical side?
Published on December 01, 2019 at 08:04AM
Long-time Slashdot reader theodp writes: In Apple's 2019 holiday ad The Surprise (YouTube, 11.8M views), the reveal at the end is that two young girls thought to have been frittering away time on their iPads have been making an unforgettable, heartwarming tribute to their recently passed grandmother that brings tears to their grandpa's eyes. "This is a master class in comfy reassurance commercialism," writes Fast Company's Jeff Beer. "It's something we see all the time in advertising, where a product of convenience pitches itself as a problem-solver, simultaneously making you feel less guilty for needing it. Better meals. A cool, organized house. A clean house. Screen time. The emotional journey from haggard travel to family loss to inspirational kids, all set to the soundtrack from perhaps the most tear-inducing scene Pixar ever made? It's a sentimental super weapon." And in Microsoft's holiday spot Lucy & the Reindeer (YouTube, 66K views), 6-year-old Lucy marches outside and uses her Mom's Surface and Microsoft Translator to question Santa's reindeer ("How do you guys fly? What does Santa do in the summer?") after seeing how Microsoft's Cloud solution enabled her Mom to close a big deal with her Japanese clients without having to understand a word of their language. So, do the Apple and Microsoft holiday ads appeal to your sentimental or cynical side?
Read more of this story at Slashdot.
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