Slashdot: Hulu Has 82M Viewers, and Most of Them Are Seeing Ads

Hulu Has 82M Viewers, and Most of Them Are Seeing Ads
Published on June 01, 2019 at 12:20AM
Hulu has broken out some new total audience figures and revealed just how many of those total viewers are watching the company's ad-supported streaming service. From a report: Peter Naylor, senior vice president and head of advertising sales at Hulu, said that his company counts 82 million overall viewers, and added that nearly 70% of those viewers are on Hulu's $5.99-per-month ad-supported plan. According to Variety, that works out to 58 million, or an average of 2.9 viewers per Hulu account. Naylor's comments add some context for figures that Hulu disclosed earlier this month. The company said it now has more than 28 million total customers (26.8 million paid subscribers and 1.3 million promotional accounts). The company also said that its ad-supported audience grew by 43% year over year and that total ad-supported hours watched on Hulu increased by 82% year over year.

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