Influencer sued for not promoting Snap's Spectacles enough

For us mere follower-less mortals, making money as a social media influencer seems dead easy.

Like for Grown-ish actor Luka Sabbat, who was paid by Snapchat's public relations agency PR Consulting (PRC) to promote Spectacles with posts on Instagram.

But now he's being sued for allegedly not doing his job.

According to a complaint filed in the New York Supreme Court on Tuesday, Sabbat was paid $45,000 upfront in an influencer marketing deal worth $60,000 for four unique posts.

Sabbat, who has 1.4 million Instagram followers, was to deliver one Instagram feed post, and three Instagram stories of him at New York, Milan or Paris fashion weeks. One of these posts would include a provided swipe up link to Snap's Spectacles, smart sunglasses that can record short videos for Snapchat. Read more...

More about Tech, Influencers, Influencer Marketing, Spectacles, and Snap

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