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Why is Social Media Optimization important for your business



Social Media is one of the best medium to connect with people you know personally or professionally. Regardless of our age or interest, we all use one or the other social media platform on daily basis.
Some of the commonly used social media platforms are Facebook, Twitter, Instagram, Snapchat, Google Plus, LinkedIn etc. These platforms can be used on mobile devices as well.



Here are some of the Social Media Statistics-


These numbers are growing daily. This shows we are glued to our social media platforms and they have become a part of our daily routine.These platforms are robust tools that can increase the brand awareness. Social Media is considered as a key element of a marketing strategy.

According to Adweek 91% of Retail brands use two or more Social Media Channels.81% of small and medium sized businesses use one or the other Social Media Platform.This shows social media has become a powerful tool and has opened numerous gateways for businesses to engage with their audiences and grow the brand awareness.


Here are some of the reasons Why Social Media is Important for your Business

1.       Global Outreach- Social Media has no boundaries. You can reach people and potential clients across the globe. You are just a click away from your customers. With the help of social media, you can reach the markets that are still untapped.
2.       Building strong relationships- While using the social media to promote your business you meet new people, make new connections. By spreading the brand awareness, you create a trust with your followers. Your brand can also easily engage with your customers. Grievances can now be solved easily. Engaging with clients on social media will increase brand reputation.
3.       Cost effective medium for marketing- Social Media Marketing can reduce pressure on finances from marketing activities. If you are a start-up or a small business, with a little or no investment you can start promoting your brand on Social Media. This is less expensive as compared to TV commercials, Print Ads, Radio Ads etc. Brands post more and more advertisements on social media because they know most of us are glued to social media accounts. These ads also boost the traffic on the website. When you click on these ads you are directed to the websites. To grow your brand’s awareness on social media you just need to spend time and you will surely fall in love.


Conclusion- Social Media has various platforms. You just need to choose the right platform for your business, produce quality content and invest a little time and soon you will start seeing the results.

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Comments

  1. The Barefoot AngelAugust 10, 2018 at 6:43 AM

    I love the fact that people are waking up to the limitless potential of social media, social reach and engagement. As a blogger I find it particularly interesting experimenting on the different platforms and figuring out which ones draw the most traffic and engagement. Great post!
    www.thebarefootangel.com

    ReplyDelete
  2. johan32September 4, 2018 at 3:50 AM

    True indeed! Social media optimization works as a heavy tonic for business enterprise working. My friend is thinking to opt facebook ads management first as it is the most popular source of interaction among masses. Strategies used here can be simple as well as complex. Searching for suitable packages.

    ReplyDelete
  3. AnonymousSeptember 5, 2018 at 11:38 PM

    Hi, Thank you for this valuable article. I believe using social media for lead generations is one of the mature ideas because of it's instant results and showcasing the ads to the relevant people. I know a place these services are done very effectively. Lead generation companies in Hyderabad can get you your desired leads.

    ReplyDelete

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