Why is Social Media Optimization important for your business

Social Media is one of the best medium to connect with people you know personally or professionally. Regardless of our age or interest, we all use one or the other social media platform on daily basis.

Some of the commonly used social media platforms are Facebook, Twitter, Instagram, Snapchat, Google Plus, LinkedIn etc. These platforms can be used on mobile devices as well.

Here are some of the Social Media Statistics-

• The internet has 4.2 billion users
• There are 3.03 billion active social media users
• On average, people have 5.54 social media accounts
• Facebook Messenger and WhatsApp handle 60 billion messages a day
• Facebook- 2.072 billion users
• Google plus- 111 million users
• LinkedIn- 500 million users
• Twitter-330 million users
•  Instagram- 800 million users
•  Flickr- 90 million users
• MySpace- 15 million users
•  Periscope: 10 million users
• Pinterest: 200 million users
• Reddit: 234 million users
• Snapchat: 178 million daily users
• WhatsApp: 1.5 billion users
• Youtube: 1.5 billion users

These numbers are growing daily. This shows we are glued to our social media platforms and they have become a part of our daily routine.These platforms are robust tools that can increase the brand awareness. Social Media is considered as a key element of a marketing strategy.

According to Adweek 91% of Retail brands use two or more Social Media Channels.81% of small and medium sized businesses use one or the other Social Media Platform.This shows social media has become a powerful tool and has opened numerous gateways for businesses to engage with their audiences and grow the brand awareness.

Here are some of the reasons Why Social Media is Important for your Business

1.       Global Outreach- Social Media has no boundaries. You can reach people and potential clients across the globe. You are just a click away from your customers. With the help of social media, you can reach the markets that are still untapped.

2.       Building strong relationships- While using the social media to promote your business you meet new people, make new connections. By spreading the brand awareness, you create a trust with your followers. Your brand can also easily engage with your customers. Grievances can now be solved easily. Engaging with clients on social media will increase brand reputation.

3.       Cost effective medium for marketing- Social Media Marketing can reduce pressure on finances from marketing activities. If you are a start-up or a small business, with a little or no investment you can start promoting your brand on Social Media. This is less expensive as compared to TV commercials, Print Ads, Radio Ads etc. Brands post more and more advertisements on social media because they know most of us are glued to social media accounts. These ads also boost the traffic on the website. When you click on these ads you are directed to the websites. To grow your brand’s awareness on social media you just need to spend time and you will surely fall in love.

Conclusion- Social Media has various platforms. You just need to choose the right platform for your business, produce quality content and invest a little time and soon you will start seeing the results.

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