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Learn What is SEO or Search engine optimization


What is SEO

Seo in other words known as search engine optimization is the process of getting organic or free traffic from search results on search engine. Just starting a blog is not enough to rank on search engines. This has two reasons- Daily increasing competition and algorithm updates.
Both factors make it especially difficult to rank on search engines without the strategy. For your website to rank higher on search results SEO is done. When we search a keyword the search engine displays the link to pages it considers relevant and authoritative. The authority of a webpage depends on the user engagement and links from other trusted websites.
You need a good and unique content, navigation (Linking Structure) and website performance that is basically optimizing images, code and other important parts of the website. This increases the overall purpose of the website. Please always ensure that your search engine optimization process follows the best and the latest practice.




The Seo Process

In today’s digital world, Seo (Search engine optimization) is an important practice followed by many successful individuals and companies. In this process we must regularly monitor results and build engaging content to have ongoing success.


STEPS involved in SEO process

  • Research
  1.    Keyword Research- In keyword research you need to search for the most relevant keywords for the product or services offered. These are keywords or group of words or phrases that will be used in the optimization process.
  2.  Competitive Research- After keyword research you are equipped with the relevant keywords or the group of phrases. The second step in this process is competitive research. In this check for the competition on these keywords. This will enable you to determine the competition. This is achieved through various SEO tools that will be discussed in the upcoming blogs.

  •  Setting goals- After gathering the keywords and gauging the competition. A complete road map or a plan is made, and the goals are set for SEO plan. These goals will be measured for the simple purpose to know about the growth.
  • Content Strategy- Developing a content strategy is the most important part of seo (search engine optimization) . Search engines love rich and unique content (Images, Videos, Info graphics etc). Writing useful and original content is the most important part in any strategy as this will get the website or the web page to rank higher on any targeted keywords.
  • On page optimization- To rank higher on search engines, page title optimization is the first step. Your title should just not include your company name but must include a small description about the services or products offered. After this the keywords on your web page are placed at the right place so that they are easily recognized by the search engines.Next step is to work on cleaning up the code. Making the web page load faster and making the website mobile friendly. These are some of the important factors that are taken into consideration for making your site rank higher on desired keywords.
  • Off page optimization- As we know in this digital world social media plays an important role in brand development. Social media is an important tool to increase brand awareness. Establish social media presence and then use those platforms to connect with your audience. This will increase the visibility of your website or blog.Also build inbound links to your website to increase the visibility as quality links enable the search engines to crawl through the website hence potentially increasing the rating of the web page. We do not recommend and encourage using free for all links and other low quality linking sites as it can lead to penalties from Google.
  • Posting content on timely basis- Search engine optimization is not a onetime process. You would have to keep updating your content to be able to maintain your ranking. This enables the search engine crawlers or bots to come to your website on regular basis.



 Note- In the upcoming blogs we will discuss more In-depth about SEO and Digital Marketing.
For any queries contact- shamelesslyplugged@gmail.com 

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