MicroStrategy's Big Bet On Bitcoin Went Stratospheric Published on January 01, 2025 at 03:15AM MicroStrategy has transformed into a "bitcoin treasury company," investing billions in bitcoin through debt and equity issuance, driving its stock price up nearly 400% in 2024 despite declining software revenues and heightened financial risks. The Guardian reports: In the summer of 2020, as the Covid-19 pandemic upended economies around the world, an obscure U.S. software firm decided to diversify. MicroStrategy, whose head office is situated next to a shopping mall and metro station in Tysons Corner, Virginia, had decided the steady business of "software as a service" was not racy enough. Instead, it would branch out by investing up to $250 million in alternative assets -- "stocks, bonds, commodities such as gold, digital assets such as bitcoin or other asset types." Less than five years later, that bitcoin side hustle has gone stratospheric. MicroStrategy...
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