Lego Wants To Completely Remake Its Toy Bricks Using Plant-Based Or Recycled Materials Published on September 01, 2018 at 09:00AM An anonymous reader quotes a report from The Seattle Times: Lego is trying to refashion the product it is best known for: It wants to eliminate its dependence on petroleum-based plastics, and build its toys entirely from plant-based or recycled materials by 2030. The challenge is designing blocks that click together yet separate easily, retain bright colors, and survive the rigors of being put through a laundry load, or the weight of an unknowing parent's foot. In essence, the company wants to switch the ingredients, but keep the product exactly the same. [...] Lego emits about 1 million tons of carbon dioxide each year, about three-quarters of which comes from the raw materials that go into its factories, according to Tim Brooks, the company's vice president for environmental responsibility. Lego is taking a two-pronged approach to reducing the am...
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